Showing posts with label ebook. Show all posts
Showing posts with label ebook. Show all posts

Thursday, March 14, 2024

The Minigolfer's Guide to Marketing ebook

You can buy The Minigolfer's Guide to Marketing on Amazon.


The Minigolfer's Guide to Marketing ebook

My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is available to purchase from Amazon.


As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It’s a niche title, but an audience and subject I know a lot about.

Writing the book was brilliant and enabled me to bring two areas of my life together. I’ve worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It’s a niche title, but an audience and subject I know a lot about.

Writing the book was brilliant and enabled me to bring two areas of my life together. I’ve worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

When Emily and I began travelling around the country on our Crazy World of Minigolf Tour there were around 600 courses in the UK. We’ve now visited more than 1,000 courses, including 47 overseas.

My sports, games and travel blog at the Ham & Egger Files contains over 5,400 posts that have attracted 3.2 million page views.

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer’s Guide to Marketing should give federations, associations, courses, clubs and fellow players ideas, inspiration and support in their marketing efforts.

Much of the guidance could also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.

Buy The Minigolfer’s Guide to Marketing ebook on Amazon.

Thursday, March 07, 2024

World Book Day - The Minigolfer's Guide to Marketing

Today is World Book Day.


My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is available to purchase from Amazon.

The Minigolfer's Guide to Marketing
The Minigolfer's Guide to Marketing

I’ve been really pleased to see the ebook bought and used by a number of minigolf associations and federations, course owners and managers, bloggers, course reviewers and competition players around the world.

As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It’s a niche title, but an audience and subject I know a lot about.

Writing the book was brilliant and enabled me to bring two areas of my life together. I’ve worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

When Emily and I began travelling around the country on our Crazy World of Minigolf Tour there were around 600 courses in the UK. We’ve now visited more than 1,000 courses, including 47 overseas.

My sports, games and travel blog at the Ham & Egger Files contains over 5,400 posts that have attracted 3.1 million page views.

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer’s Guide to Marketing should give federations, associations, courses, clubs and fellow players ideas, inspiration and support in their marketing efforts.

Much of the guidance could also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.

Buy The Minigolfer’s Guide to Marketing ebook on Amazon.


Wednesday, September 06, 2023

Foul Play at the Seaview Hotel - a new minigolf book by Glenda Young

There's a new murder mystery book out, and it features crazy golf in the plot!


Author and big minigolf fan Glenda Young has written a new book. Foul Play at the Seaview Hotel is the third in the Scarborough-set cosy crime series.

Foul Play at the Seaview Hotel will be available in the UK and internationally in both physical and e-versions from Thursday 14th September.

We were lucky enough to receive an advance copy from Glenda and it arrived yesterday. I'm pleased to say that I read it from cover to cover in one go and thoroughly enjoyed it.

Foul Play at the Seaview Hotel by Glenda Young - a minigolf book

You can find out more about Foul Play at the Seaview Hotel here.


Glenda blogs about minigolf at Two Crazy Golfers - with Scarborough a firm favourite location to play the game. It's one of our top tip for places to have a game too as there are so many courses there and such variety.

Thursday, August 03, 2023

Minigolf book - The Minigolfer's Guide to Marketing

Check out my minigolf marketing ebook - The Minigolfer's Guide to Marketing.


Created after years of playing, promoting and consulting the ebook gives players, courses, federations, associations and clubs a guide to the world of marketing.

The Minigolfer's Guide to Marketing

You can see the reviews, read a sample, and buy The Minigolfer's Guide to Marketing from Amazon.

Sunday, July 23, 2023

Foul Play at the Seaview Hotel - a new minigolf book

There's a new murder mystery book out this year, and it features crazy golf in the plot!


Author Glenda Young has a new book out this year. Foul Play at the Seaview Hotel sounds intriguing and we look forward to reading the crazy golf murder mystery.

Foul Play at the Seaview Hotel - a new minigolf book by Glenda Young
Foul Play at the Seaview Hotel - a new minigolf book by Glenda Young

The book will be available in the UK and internationally in both physical and e-versions.

You can find out more here.

Glenda blogs about minigolf at Two Crazy Golfers - with Scarborough a firm favourite location to play the game. It's one of our top tips to have a game too as there are so many courses there and such variety.

Friday, March 24, 2023

The Minigolfer's Guide to Marketing

Check out my minigolf marketing ebook - The Minigolfer's Guide to Marketing.

The Minigolfer's Guide to Marketing by Richard Gottfried
The Minigolfer's Guide to Marketing

Created after years of playing, promoting and consulting in the world of minigolf, the ebook gives players, courses, federations, associations and clubs a guide to the world of marketing.

You can see a preview, read the reviews, and buy The Minigolfer's Guide to Marketing from Amazon.

Sunday, May 01, 2022

The Minigolfer's Guide to Marketing

I published my minigolf marketing ebook five years ago today.


The Minigolfer's Guide to Marketing
The Minigolfer's Guide to Marketing

It's been wonderful to see the guide read and used by a number of associations, federations, course owners and managers, community groups, charities, players and clubs around the world.

The feedback and reviews have been brilliant to see, with some people using the ebook to help them promote other sports too.


Don't worry if you don't have a Kindle as you can download the Kindle App on iOS, Android, Mac & PC.

The ebook is also available on Kobo.

It's just £1.99.

Minigolf Marketing

As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

The Crazy World of Minigolf Tour

Emily and I have visited 983 courses in the UK and overseas on our Crazy World of Minigolf Tour. When our travels began in 2006 there were around 600 courses in the UK.

Minigolf is booming

Minigolf is experiencing a real boom and new courses are being announced and opened all the time.

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing gives federations, associations, courses, clubs, groups and fellow players ideas, inspiration and support in their marketing efforts.

Links:

Saturday, May 01, 2021

The Minigolfer's Guide to Marketing

I published my minigolf marketing ebook four years ago today.


The Minigolfer's Guide to Marketing

It's been brilliant to see the guide read and used by a number of associations, federations, course owners and managers, players and clubs around the world.

The feedback and reviews have been excellent to see, with some people also using the ebook to help them promote other sports.


Don't worry if you don't have a Kindle as you can download the Kindle App on iOS, Android, Mac & PC.

The ebook is also available on Kobo.

It's just £1.99.

Minigolf Marketing

As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

The Crazy World of Minigolf Tour

Emily and I have visited 958 courses in the UK and overseas on our Crazy World of Minigolf Tour. When our travels began in 2006 there were around 600 courses in the UK. We've got 40 from that original list left to visit.

The minigolf boom

The game is really booming and new courses are being announced all the time.

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing should give federations, associations, courses, clubs and our fellow players ideas, inspiration and support in their marketing efforts.

Links:

Tuesday, April 06, 2021

The Minigolfer's Guide to Marketing

You can buy my minigolf marketing ebook on Amazon.


Don't worry if you don't have a Kindle as you can download the Kindle App on iOS, Android, Mac & PC.

The ebook is also available on Kobo.

It's just £1.99.

The Minigolfer's Guide to Marketing

Minigolf marketing

I've been so pleased to see the book bought and used by a number of competition players, course owners and managers, bloggers, course reviewers, minigolf associations and federations around the world since I published the guide in 2017.

As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

The Crazy World of Minigolf Tour

Emily and I have visited 956 courses in the UK and overseas on our Crazy World of Minigolf Tour. When our travels began in 2006 there were around 600 courses in the UK. We've got 40 from that original list left to visit.

The minigolf boom

The game is really booming and new courses are being announced all the time!

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing should give federations, associations, courses, clubs and our fellow players ideas, inspiration and support in their marketing efforts.

Sports marketing

Much of the guidance can also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.

Links:

Thursday, March 04, 2021

World Book Day 2021

Happy World Book Day!


Today is World Book Day. To mark the occasion check out my minigolf marketing ebook - The Minigolfer's Guide to Marketing.

The Minigolfer's Guide to Marketing

Created after years of playing, promoting and consulting the ebook gives players, courses, federations, associations and clubs a guide to the world of marketing.

You can buy The Minigolfer's Guide to Marketing from Amazon and Kobo.


Other minigolf books

While you're at it I also recommend checking out the following books about miniature golf:

Wednesday, January 13, 2021

The Minigolfer's Guide to Marketing

While there is some down time in lockdown why not check out my minigolf marketing ebook - The Minigolfer's Guide to Marketing.

The Minigolfer's Guide to Marketing

Created after years of playing, promoting and consulting the book gives players, courses, federations, associations and clubs a guide to the world of marketing.

You can buy the ebook from Amazon and Kobo.

Friday, September 25, 2020

The Minigolfer's Guide to Marketing

Check out The Minigolfer's Guide to Marketing.

My ebook to help minigolf players better market themselves, their clubs, associations, tournaments and courses is available to purchase from Amazon and Kobo.

The Minigolfer's Guide to Marketing

Wednesday, July 22, 2020

The Minigolfer's Guide to Marketing

It's always nice when I start the day seeing purchases of my minigolf marketing ebook


My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is available to purchase from Amazon and Kobo.

The Minigolfer's Guide to Marketing

Thanks to everyone who has bought a copy, read it, used it and reviewed it.

If you're looking at running a minigolf project do get in touch to see how I can help.


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Check out the Crazy World of Minigolf Tour Newsletter archive and sign-up to receive future editions

Friday, May 01, 2020

The Minigolfer's Guide to Marketing ebook

My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is available to purchase from Amazon and Kobo.


The Minigolfer's Guide to Marketing ebook

A BIG thank you to everyone who has bought a copy of the book since I published it in May 2017. It's very much appreciated.

The Minigolfer's Guide to Marketing

I've been really pleased to see the ebook bought and used by a number of minigolf associations and federations, course owners and managers, bloggers, course reviewers and competition players around the world.

As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.

Richard Gottfried playing in the World Crazy Golf Championships
Playing in the World Crazy Golf Championships

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

When Emily and I began travelling around the country on our Crazy World of Minigolf Tour there were around 600 courses in the UK. We've now visited 948 courses, including 39 overseas.

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing should give federations, associations, clubs and our fellow players ideas, inspiration and support in their marketing efforts.


Much of the guidance could also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.


Buy The Minigolfer's Guide to Marketing ebook on Amazon.

Buy The Minigolfer's Guide to Marketing ebook on Kobo.

While a lot of the minigolf world is out of action, plans are still being drawn up for new courses, work is ongoing to finish courses where permissible, and ideas formulated for when it's safe to get back out on the course. If you'd like to have a chat about competitive socialising, minigolf, marketing, or minigolf marketing do get in touch.

Thursday, April 23, 2020

Happy World Book Day

Today is World Book Day.


Please do check out my minigolf marketing ebook.


My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is now available to purchase from Amazon and Kobo.


Playing in the World Crazy Golf Championships in Hastings
Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game

As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.

I've been so pleased to see the book bought and used by a number of competition players, course owners and managers, bloggers, course reviewers, minigolf associations and federations around the world.

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Monday, August 12, 2019

Minigolf consultancy

As marketing and sales professionals Emily and I use our extensive knowledge and skills in supporting and promoting the game we enjoy as a hobby.


Since 2006 we have visited more than 900 minigolf courses in the UK and overseas. This has given us an insight into many aspects of minigolf, from course operators, pop-ups, competitions, clubs, national associations, international federations, suppliers, designers, builders and technology providers.


North Bay Mini Golf course in Scarborough
At our 900th course visit - the North Bay Mini Golf course in Scarborough

Our involvement in the world of minigolf includes blogging, media relations, sponsorship, course design, advice and consultancy, event organisation and promotion, and participation in tournaments around the world.

The Ham & Egger Files blog contains over 3,000 posts that have attracted 1.5 million page views.

Joe Joe Jim's Crazy Crazy Golf at Fletcher's Arcade in Cofton Hackett, Birmingham
Emily playing at Joe Joe Jim's Crazy Crazy Golf at Fletcher's Arcade in Cofton Hackett, Birmingham

As a volunteer I served three terms on the Executive Committee of the British Minigolf Association and was a member of the World Minigolf Sport Federation’s Marketing and Media Committee for six years.

Mini Golf at Lane7 in Newcastle
Putting at Lane7 in Newcastle

Please do get in touch to find out how we can help with your minigolf, crazy golf and adventure golf activities.

You can also buy my ebook 'The Minigolfer’s Guide to Marketing' on Amazon and Kobo.

Link:
- Marketing consultancy

Related blog posts:
- Minigolf
- Marketing

Player profiles:
- Richard Gottfried
- Emily Gottfried

Wednesday, August 07, 2019

The Minigolfer's Guide to Marketing ebook

My ebook to help minigolf players better market themselves, their clubs, tournaments and courses is now available to purchase from Kobo.


You can also buy The Minigolfer's Guide to Marketing ebook on Amazon.


I've been so pleased to see the book bought and used by a number of competition players, course owners and managers, bloggers, course reviewers, minigolf associations and federations around the world.


As a minigolfer with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about.

World Crazy Golf Championships in Hastings
Playing in the World Crazy Golf Championships in Hastings

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

When Emily and I began travelling around the country on our Crazy World of Minigolf Tour there were around 600 courses in the UK. We've now visited 918 courses, including 39 overseas, and there are still many more for us to play. The game is really booming and not a week goes by without the announcement of a new course opening.

North Bay Mini Golf course in Scarborough
At our 900th course - the North Bay Mini Golf course in Scarborough

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing should give federations, associations, clubs and our fellow players ideas, inspiration and support in their marketing efforts.

Much of the guidance could also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.

The Minigolfer's Guide to Marketing is available on Amazon and Kobo
The Minigolfer's Guide to Marketing is available on Amazon and Kobo

A very BIG thank you to everyone who has bought a copy of the book to date. It's very much appreciated.

Links:
The Minigolfer's Guide to Marketing ebook on Amazon
The Minigolfer's Guide to Marketing ebook on Kobo

Related blog posts:
The Minigolfer's Guide to Marketing
- Marketing
- Minigolf

Wednesday, May 01, 2019

The Minigolfer's Guide to Marketing ebook

Marking two years since the publication of my marketing ebook.


Time certainly flies when you're having fun!


Two years ago today I published The Minigolfer's Guide to Marketing, my ebook guide to promoting the brilliant sport of miniature golf.


Richard Gottfried at the World Crazy Golf Championships in Hastings
The Minigolfer's Guide to Marketing could help you wow the crowd in the crazy world of miniature golf

It's amazing how fast the last two years have flown by. I'm so pleased to have seen the book bought and used by a number of competition players, course owners & managers, bloggers, course reviewers, minigolf associations and federations around the world.


As a player with over a decade of experience as a tournament competitor and years of experience in marketing and communications I designed the guide so that anyone interested or involved in minigolf could help promote the game. It's a niche title, but an audience and subject I know a lot about. 

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national minigolf tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association (BMGA) and the World Minigolf Sport Federation (WMF).

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

When Emily and I began travelling around the country on our Crazy World of Minigolf Tour there were around 600 courses in the UK. We've now visited 865 courses, including 38 overseas, and there are still many more for us to visit. The game is really booming and not a week goes by without the announcement of a new course opening.

There are a huge amount of interesting and fun stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing should give federations, associations, clubs and my fellow players ideas, inspiration and support in their marketing efforts.

Much of the guidance could also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.

A BIG thank you to everyone who has bought a copy of the book to date. It's very much appreciated.

Links:

Sunday, October 21, 2018

Guide to constructing a minigolf course from Mini Golf Ltd

Stan Stoyanov of Mini Golf Ltd. recently got in touch offering a free intro guide to constructing a minigolf course. Take a look at the PDF.

It's an interesting look into what goes into bringing a miniature golf course to life!

Stan Stoyanov and Mini Golf Ltd. are based in Sofia, Bulgaria and you can see a gallery of courses on the website.

38 of the 847 courses we've visited on our Crazy World of Minigolf Tour have been overseas, but we haven't been to Bulgaria. Yet.

Links:
- Miniature Golf Plans
- Free Guide from Mini Golf Ltd

Tuesday, May 01, 2018

The Minigolfer's Guide to Marketing

Marking a year since the publication of my marketing ebook.


A year ago today I published The Minigolfer's Guide to Marketing, my ebook guide to promoting the great sport of miniature golf.

Richard Gottfried at the World Crazy Golf Championships in Hastings
Find out how to wow the crowd in the crazy world of miniature golf

It's amazing how quickly the last year has flown by and I've been really pleased to see the book bought and used by a number of players, courses, bloggers, associations and federations around the world.


The marketing and communications guide was designed for anyone interested or involved in minigolf. It's certainly a niche title, but an audience and subject I know a lot about. 

Writing the book was brilliant and enabled me to bring two areas of my life together. I've worked in marketing since 2003 and have played minigolf since I was a child. Stepping up to compete on the national tour circuit and in international tournaments opened my eyes to the potential of the game. I’ve also had the honour of serving on the committees of the British Minigolf Association and World Minigolf Sport Federation.

Minigolf is a sport for all. People of all ages, sexes, backgrounds and abilities can pick up a putter and play the game.

There are a huge amount of stories to tell and positive aspects to highlight to potential players, the media, sponsors and the wider sporting community. The Minigolfer's Guide to Marketing should give federations, associations, clubs and fellow players ideas, inspiration and support in their marketing efforts.

A lot of the guidance could also be applied to a number of other sports clubs and organisations to help raise their profile and boost memberships.

Links: